We are a brand identity and design studio. That means every engagement — whether it starts with strategy, a logo, a publication, or a website — is grounded in visual craft and design thinking.

Our services are structured around four core disciplines. They work together, but each stands on its own.

brand identity mockups

brand identity

What it is

A complete visual identity system for your organization — the logo, the colors, the typography, the imagery style, the layout principles. Everything your design needs to be consistent, distinctive, and unmistakably yours.

What you get

Logo design (primary + alternate lockups) · Color palette with usage rules · Typography system (display + body) · Brand mark and icon set · Imagery and photography direction · Brand pattern or graphic device · Business card, letterhead, email signature design · Brand guidelines document (print + digital PDF).

Who it's for

Newly founded nonprofits that need a complete identity from scratch. Established organizations whose brand has aged or no longer reflects who they are. Organizations entering a new phase — capital campaign, merger, leadership transition — and needing a brand that matches their ambition.

Our process

Discovery — We begin with a deep dive into your mission, your audiences, your competitive landscape, and your aspirations. Brand strategy brief — Before any design begins, we align on positioning, personality, and visual direction. Design exploration — We develop 2–3 distinct visual directions for your review. Refinement — We develop your chosen direction to full system completion. Delivery — You receive complete, production-ready brand files and a guidelines document your team can use confidently.

Typical timeline

8–12 weeks

A chart titled 'Brand Spectrum' illustrating different brand qualities from friendly to formal, quirky to conventional, modern to classic, fun to serious, affordable to luxurious, warm to cool, different to familiar, feminine to masculine, with points labeled 'NOW' and 'GOAL' on a horizontal line.

brand strategy

What it is

The strategic foundation that makes design decisions meaningful. Brand strategy defines who you are, who you serve, how you're different, and how you talk about your work — so that every visual and communication choice is grounded in something real.

What you get

Brand positioning statement · Audience profiles (up to 3) · Messaging hierarchy · Brand personality and voice guidelines · Competitive landscape review · Strategic brief (used to guide identity design)

Who it's for

Organizations that want to ensure their visual identity redesign starts from the right strategic foundation. Teams that feel unclear or inconsistent in how they describe their work. Organizations preparing for a rebrand, campaign, or significant growth phase.

Our approach

Strategy always precedes design at ATTHIS. This service is often bundled with Brand Identity, but can also stand alone for organizations that need the strategic clarity before they're ready for a visual overhaul.

Typical timeline

3–5 weeks

A colorful community partnership summer progress report booklet with a puzzle piece illustration, alongside an open magazine featuring Mayor Bowser's Corner and Director's Corner.

reports & print

What it is

Designed publications that make your impact impossible to ignore. We treat annual reports, impact reports, and major print collateral as serious design projects — not production tasks. The goal is a publication that donors display on their desk, not file in a drawer.

What you get

Publication strategy and narrative arc · Art direction and layout design · Data visualization and infographic design · Typography and image curation · Print-ready files (CMYK, bleed, full press specs) · Web-optimized PDF · Print vendor coordination (optional)

Who it's for

Organizations whose annual report is currently an afterthought — and want it to become an asset. Development teams preparing for a major donor push. Organizations with strong impact data that hasn't been given the visual treatment it deserves.

Our approach

We begin with the story — the narrative arc that determines how the publication unfolds — before we design a single page. Data visualization, typography, and imagery choices all flow from that story. The result is a publication with both visual sophistication and strategic intent.

Typical timeline

6–8 weeks from kickoff to print-ready files

Also includes

One-pagers · Brochures · Donor impact reports · Capital campaign materials · Event programs · Presentation decks

Homepage of BuildingBlocksDC website with sections for Path to Economic Opportunity and Transformation, Returning Citizens, Transportation, Trauma and Behavioral Health, Young People; logo and navigation menu at top; contact info and social media links at bottom.

website design & ux

What it is

A brand-led website that positions your nonprofit as the serious, well-run organization it is. We design websites that communicate mission clarity, build donor trust, and convert visitors into supporters — visually and strategically.

What you get

UX strategy and site architecture · Wireframes for all key pages · Full visual design (desktop and mobile) · Design system and component library · Copy direction and content guidance · Handoff to your developer or web platform

Who it's for

Nonprofits whose website looks like it was built in 2012. Organizations launching a new brand and needing their website to reflect it. Development teams who know their site is costing them donors.

Our approach

We design websites as extensions of your brand identity — not as separate projects. The visual system, the typography, the color, the imagery direction all flow from your brand guidelines. The result is a website that looks like it belongs to your organization.

Typical timeline

6–10 weeks for design (development timeline varies by platform and partner)

A collage of seven informational graphics. The top left features three circular logos with abstract letter 'M' designs in red, black, and gold. The second row shows a pattern of gold triangles on a gold background with a red corner logo. The third row has a blue sign with a paper airplane icon and text 'Ready to Grow?', a yellow, red, and black logo with a call to action to 'Call Mark Now', and a sign showing a photo of three people in team shirts. The bottom row contains a red and yellow sign about tax benefits, a sign advertising a Women Impact Summit, a black and red logo for IRS Tools & Safety, and a photo of a document with a pair of glasses on a wooden table.

communication

Communications strategy, copywriting, and donor messaging support the design work and live within the brand system we create. We offer this as a complementary service for clients who want a single partner for both the visual and the verbal.

What's included

  • Brand voice and messaging guidelines

  • Donor appeal copywriting

  • Website copy

  • Annual report narrative and copy

  • Campaign messaging frameworks

  • Executive communications